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Get to know us

As part of the Identity Team, you’ll find a vibrant business environment where our staff is constantly challenged to revolutionize the way we do business in order to keep us at the forefront of the South African fashion industry. All our staff that makes up our business share a love for fashion and a dynamic drive to succeed.

Our team

Our staff form the life and soul of our business, regardless of the department they work in. Each individual is driven by our vision for our employees: “I am totally committed to Identity because I am encouraged to offer innovative ideas which contribute to the ultimate purpose of Identity. As a result, Identity is generous in recognizing my role as an effective team member.”

Interview do’s and don’ts


  • Ensure you know what position you are applying for and understand the requirements for the position.
  • Remember to find out the name of the person you are meeting for an interview and confirm the location of the interview.
  • Try to be as flexible as possible with regard to the time and location of the interview.
  • Plan enough time to get to the interview on time but don’t arrive too early.
  • Dress appropriately. Identity is not a very formal environment and it is not necessary to wear a suit, however, it is also inappropriate to be very casual. Remember first impressions last!
  • Do your research!
  • Be constructive when asking questions – remember that an interview is also the opportunity for you to assess if the company is the right place for you.
  • Reflect on your previous experience and use examples of real situations that you have been in to illustrate your competence
  • If you are applying for Store Management have you visited the store you have applied for?
  • Visit some Identity stores. Regardless of the position, you are applying for the endpoint will be in store, where the business makes its money!


  • Don’t swear, argue or be personal in an interview.
  • Don’t criticize past employers.

careers available

Identity is a multi-faceted business, with many different departments, offering diverse career opportunities.


The role of a buyer is to select the best product, at the best price, and ensure that this product goes into stores at the correct time to offer our customers the latest fashion. Not only do you need to have a flair for fashion but also an ability to work together in a team to deliver the product to the customer. Together with an understanding of the South African customer and retail competitors these skills are combined to offer the Identity customer the latest fashion offering at an affordable price.

Trainee Buyer

Do you dream of one-day shopping in New York, London, or Paris to make sure that fashionable South Africans feel confident and are dressed to impress? If so, embarking on a career as a trainee buyer is definitely for you! more


The role of a planner is to forecast the sales for the forthcoming season based on the previous season’s history as well as the upcoming trends. They work closely with the buyers to ensure that there is a correct balance of merchandise bought so that the customer has a variety of products to choose from in stores at any particular time. Numerical and lateral thinking play a large part in the role of a planner, together with good communication skills and an ability to analyse information.

Trainee Planner

If you are a born trader, love being the power behind the money, and want to play a strategic role in the success of a business – with a real desire and drive to pursue a career in the competitive world of fashion retailing – then you should consider embarking on a career as a Trainee Planner. more

Register here to keep up to date on available jobs at Identity.


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