Woolworths Looking For Merchandisers
Position Summary
Industry: FMCG & Supply Management
Job Category: FMCG, Retail, Wholesale, and Supply Chain
Location: Cape Town
Contract: Permanent
Remuneration: Market Related
Introduction
Conceptualize and develop world-class VM communication across all areas of the WW brand including graphics/windows and in-store. (Seasonal Fashion and food, special occasions, and campaigns.) To link in and support ATL and 360 campaigns where needed.
Job description
Design thinking and direction
§ Develop thinking within the VM studio team and provide creative input.
§ Design creative and conceptualize for Woolworths Marketing and communication across relevant portfolios, with particular focus and emphasis on 3D design/VM.
§ Act as an ambassador for the Woolworths Agency and Marketing by building relationships with Product groups through the delivery of world-class design
§ Collaborate/work with the ATL Copywriters/ Art Directors, Designers, and VM Creative managers when required.
§ Responsible for seeing the idea through the creative process to final sign off
§ Be able to follow briefs and given direction once decide on.
Innovation in design
§ Be consistent, innovative, and fresh in VM design delivery
§ Help build credibility in VM creative by constantly pushing quality and innovation in the delivery of VM projects i.e. 3D or photographic
§ Identify and realize design opportunities to ensure that Woolworths is ahead of the game, both locally and on a global perspective in the design world.
§ Deliver world-class sustainable VM 3D and graphics creative design.
§ At times be able to work without supervision.
§ Think innovation and sustainability
§ Help build strong networks internally (with ATL agency/VM production/ VM Traffic) as well as within the local design industry.
Commercial Acumen
§ Understand the Woolworths business strategy and translate this into design
§ Shoppability of design: Understand and instill a commercial mindfulness through designing concepts that sell
§ Deliver design that is on budget and of high quality
Corporate Identity
§ Ensure compliance of creative material to corporate identity
People Management/Creative Guidance
§ Guide more juniors designers if and when necessary.
§ Assist other designers if and when necessary.
Project Delivery (Photography/in-store graphics)
§ Be involved in photoshoots where applicable, through pre-production and post-production
§ Ensure consistency and 360 integration of art direction/concepts in all other parties
§ Ensure Agency CD / VM Creative Lead reviews direction/ photographer/stylist choice etc. before shoot
Project Delivery (VM windows/in-store)
§ In collaboration with VM Creative Lead, develop and conceptualize VM window/ in-store concepts for seasonal food and fashion, special occasions, and campaigns
§ Work closely with suppliers to ensure world-class execution
§ Push concepts with creative teams/ VM Creative Lead
§ Share/collaborate VM work with ATL teams/ ATL CD and gain input where required
§ Ensure VM creative sign off by Head of VM
§ Participate in the execution of window concept
§ Present creative work to VM team, ATL agency, Clients, etc.
Industry Awareness
§ Maintain awareness of VM, design, retail, and marketing industry trends and up-to-date knowledge of the communications mix
§ Understand Woolworth’s position in the marketplace relative to its competitors and provide leadership in the VM design field
Do VM-specific trend research through the web and interaction with internal trend departments.
Minimum requirements
Technical Skills / Experience:
§ Relevant diploma or degree in Design.
§ 2-5 years of experience.
§ Advertising and Agency experience would be advantageous.
§ Ability to translate strategy into the design and evaluate creative work and drive creative implementation.
§ Passion for retail/VM/marketing.
§ Creative Awards is a plus.
§ Deep technical knowledge and understanding across all elements of design.
§ Highly proficient in the Adobe Suite of programs including InDesign, Photoshop.
§ Being skilled in 3D programs is a plus.
§ In-depth understanding of local and international leading-edge design trends.
§ Strong communication, presentation, and influencing skills.
§ Flexibility: Ability to adapt behavior or communication style to reach the desired outcome.
§ Conflict management.
§ Team player.
§ Business acumen: demonstrates commercial acumen as well as an understanding of the macroeconomic environment.
§ Persuasiveness / Influencing ability.
§ Drive and resilience.
§ Attention to detail with high levels of responsibility and accountability.
§ Time management.
§ Be flexible, where applicable to work over weekends and after hours.
Ability to multi-task.
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