Woolworths Looking For Merchandisers

Position Summary

Industry: FMCG & Supply Management

Job Category: FMCG, Retail, Wholesale, and Supply Chain

Location: Cape Town

Contract: Permanent

Remuneration: Market Related

 

 woolw_000069
 Online
 21 June 2021

Introduction

Conceptualize and develop world-class VM communication across all areas of the WW brand including graphics/windows and in-store. (Seasonal Fashion and food, special occasions, and campaigns.) To link in and support ATL and 360 campaigns where needed.

Job description

Design thinking and direction

§ Develop thinking within the VM studio team and provide creative input.

§ Design creative and conceptualize for Woolworths Marketing and communication across relevant portfolios, with particular focus and emphasis on 3D design/VM.

§ Act as an ambassador for the Woolworths Agency and Marketing by building relationships with Product groups through the delivery of world-class design

§ Collaborate/work with the ATL Copywriters/ Art Directors, Designers, and VM Creative managers when required.

§ Responsible for seeing the idea through the creative process to final sign off

§ Be able to follow briefs and given direction once decide on.

  

Innovation in design

§ Be consistent, innovative, and fresh in VM design delivery

§ Help build credibility in VM creative by constantly pushing quality and innovation in the delivery of VM projects i.e. 3D or photographic

§ Identify and realize design opportunities to ensure that Woolworths is ahead of the game, both locally and on a global perspective in the design world.

§ Deliver world-class sustainable VM 3D and graphics creative design.

§ At times be able to work without supervision.

§ Think innovation and sustainability

§ Help build strong networks internally (with ATL agency/VM production/ VM Traffic) as well as within the local design industry.

 

Commercial Acumen

§ Understand the Woolworths business strategy and translate this into design

§ Shoppability of design: Understand and instill a commercial mindfulness through designing concepts that sell

§ Deliver design that is on budget and of high quality

Corporate Identity

§ Ensure compliance of creative material to corporate identity

People Management/Creative Guidance

§ Guide more juniors designers if and when necessary.

§ Assist other designers if and when necessary.

Project Delivery (Photography/in-store graphics)

§ Be involved in photoshoots where applicable, through pre-production and post-production

§ Ensure consistency and 360 integration of art direction/concepts in all other parties

§ Ensure Agency CD / VM Creative Lead reviews direction/ photographer/stylist choice etc. before shoot

 

 Project Delivery (VM windows/in-store)

§ In collaboration with VM Creative Lead, develop and conceptualize VM window/ in-store concepts for seasonal food and fashion, special occasions, and campaigns

§ Work closely with suppliers to ensure world-class execution

§ Push concepts with creative teams/ VM Creative Lead

§ Share/collaborate VM work with ATL teams/ ATL CD and gain input where required

§ Ensure VM creative sign off by Head of VM

§ Participate in the execution of window concept

§ Present creative work to VM team, ATL agency, Clients, etc.

Industry Awareness

§ Maintain awareness of VM, design, retail, and marketing industry trends and up-to-date knowledge of the communications mix

§ Understand Woolworth’s position in the marketplace relative to its competitors and provide leadership in the VM design field

Do VM-specific trend research through the web and interaction with internal trend departments.

Minimum requirements

Technical Skills / Experience:

§ Relevant diploma or degree in Design.

§ 2-5 years of experience.

§ Advertising and Agency experience would be advantageous.

§ Ability to translate strategy into the design and evaluate creative work and drive creative implementation.

§ Passion for retail/VM/marketing.

§ Creative Awards is a plus.

§ Deep technical knowledge and understanding across all elements of design.

§ Highly proficient in the Adobe Suite of programs including InDesign, Photoshop.

§ Being skilled in 3D programs is a plus.

§ In-depth understanding of local and international leading-edge design trends.

§ Strong communication, presentation, and influencing skills.

§ Flexibility: Ability to adapt behavior or communication style to reach the desired outcome.

§ Conflict management.

§ Team player.

§ Business acumen: demonstrates commercial acumen as well as an understanding of the macroeconomic environment.

§ Persuasiveness / Influencing ability.

§ Drive and resilience.

§ Attention to detail with high levels of responsibility and accountability.

§ Time management.

§ Be flexible, where applicable to work over weekends and after hours.

Ability to multi-task.

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